Sitting in the observer’s seat
As time sets in...
...it becomes more and more difficult to break free from habits and preconceptions. We become used to reading the worldthrough one same magnifying glass.
Details are forgotten in daily routines. It might just seem reality has turned stale.
Even seasons might lose their deep, rich flavours. And this is why the only shade we spontaneously associate Winter with is sometimes aplain kind of gray.
This is also why, today, we’re encouraging you to take a step back. To sit in the observer’s seat and rediscover the precious complexity ofwintery hours in all their gentle rays of light - even when off or holidaying in a distant paradise. There is a peculiar kindness to what theseason has to offer. So, in turn, be gentle - on nature, but most importantly on yourself. Let your true colours shine. Let Winter make you new.
To set sail into your journey of (re)discovery, you’ll have to reconnect first. Reconcile yourself with purity and simplicity, knowing they arenever meant to hide, but to reveal. So as you’re planning your wintry getaway, you’ll have to start from what you think you know best.
Like the many shades of water and the calm, reassuring heat of a stolen winter sun.
Boarding your plane to chase the cold away, think of bringing along what's essential to you.
To help you make the choice, we took inspiration from all those bright tones and tints nature has to offer, spinning yarns and yarns of the purest cloth and fabric to craft nothing but essential garments - each of them a valuable stepping stone in your journey.
Then, we paired them up with the finest organic Giza cotton, linen and microfibre cloth, completely sourced from sustainable, experienced producers. Admiral, Blue, Navy, Cobalt, Cerulean, Sky which shade will you be wearing on the inside?
So never mind what you’ve always experienced. Leave aside that slight gloom you would carry around even on the shores of a remote tropical island, knowing you will have to be back in snowy regions soon.
At the heart of the essential lies your willingness to explore
To dig deeper beyond the surface of what’s received by the eye. To be the truer version of yourself and share meaningful moments with the people you love.
With all the ease of just being.
Feel the magic of the moment – then share it
There are many ways in which the magic and charms of the moment can manifest themselves. To us, it is mostly a combination of refinement and humbleness. And the power that proceeds from knowing our inner soul and the purpose of our journey.
It does not matter where you travel to, as long as you bring along a kind heart, a clear spirit, and those whom you hold dear.
Therefore, shine upon Winter and cherish the season in all its facets and opportunities. However you decide to partake of its rebirth, keep what’s essential always in mind.